Are women better than men at social media?
Are women better than men at social media?
Posing this question will bring inevitable backlash, but doesn’t make it any less relevant.
Aside from the fact that women are more active on most social networks, granting them more experience, there is another factor which plays a huge part in this bold statement.
Emotion…
We all know that the best social media campaigns invoke emotion and make fans feel like they are a part of something.
Because women understand emotion better, does that enable them to be more empathic? Thus, putting them at an advantage when it comes to natural relationship building, which is the cornerstone of social media success.
An empathic strategy is truly necessary in times where social media is awash with noise and brands are still seeming robotic.
However, the key to the argument against this hypothesis is, millennials.
They are breaking through these stereotypes and social norms, making this belief that women are more emotional a thing of the past.
There are several studies showing that men are equally as, if not more, emotional than women.
This is backed up by leading neuropsychologist Dr David Lewis, who simply stated men are better at concealing emotion.
This may be due to the ‘gender stereotypes about men being stoic and women being emotional are reinforced by our day to day consumption of media and our social interactions’.
There is no doubt social media has changed the face of the business world, having a huge impact on our behaviour. For businesses owners to be more competitive in digitally driven society, they have to evoke emotion.
Whether you are male or female, the driving force behind human decision making is emotion. Our job as entrepreneurs, in a competitive marketplace, is to consistently drive positive emotion towards our brand.
