The Benefits of running an eCommerce Business

July 23rd, 2018 Posted by Helen Fulton 0 comments

  This post was written by Work placement student Anmol Khan   Do you know what eCommerce is? eCommerce is an online shopping business and the key to increasing your sales online. Some of the big brands using eCommerce to their advantage are Amazon, eBay and Etsy. But why should you move your business online… Continue Reading >>

How Often Should I Update My Website?

October 6th, 2017 Posted by Helen Fulton 0 comments An old Yahoo homepage with the text How Often Should I Update My Website

This is a question we get asked a lot by clients – how often should I update my website?   Well, believe it or not, it’s quite a vague question – you have to answer this question first…   Are you talking about your website content, or your website layout?   Because then, you’ve got… Continue Reading >>

Is Keyword Research Important?

October 5th, 2017 Posted by Helen Fulton 0 comments Wally from Where's Wally asking if Keyword Research is important

I’m going to provide two answers for this:   The short answer – Keyword Research is very important.   …   The long answer – Keyword Research is very important for the following reasons. Let me explain why!   The SEO Benefits of Keyword Research   When you’re looking to improve your SEO ranking or… Continue Reading >>

How to Create a Memorable Marketing Message

September 28th, 2017 Posted by Helen Fulton 0 comments a stick man gasping at the sight of a memorable marketing message

It’s the dream isn’t it, being able to spawn a couple of lines for a memorable marketing message, shove it all over your marketing material and have it draw in tonnes of business for you…   I’m sorry to say that is very much a dream. Marketers like me dream of our marketing terms going… Continue Reading >>

What I’ve learnt about Digital Marketing Strategies

September 8th, 2017 Posted by Helen Fulton 0 comments

So at the beginning of this week, I was told I would be delivering a Seminar to a group of 50+ about how to create the perfect Digital Marketing strategy. Boy was I excited! (That’s not sarcasm, by the way, I love doing these things!) If you’re interested in attending the seminar, there are some… Continue Reading >>

A Straightforward Approach to Effective Content Strategy

April 22nd, 2013 Posted by adminwz 2 comments

Over the last few years, content strategy has taken on greater importance with most online marketers increasingly viewing it as a vital component of any marketing strategy. At its simplest, content strategy can be defined as a method of identifying the type of content that will allow a business to best communicate its brand message… Continue Reading >>

Life Saver WordPress Plugins for Video Sites

March 29th, 2012 Posted by adminwz 2 comments

In the modern world of web designing, development and SEO, WordPress is the most common and powerful tool. WordPress allows designers to customize the complete theme of the website and design it the way they want. Developers are not restricted to rules and regulations which limit their creativity; they can develop whichever plugin they want…. Continue Reading >>

Conversion Optimisation

January 16th, 2012 Posted by adminwz 0 comments

I am great fan of Steve Jobs; one of the first things I learned from him is that every customer-focused company will have problems but one should know how to convert these problems into opportunities and then into loyalty. Let’s try to recreate the feeling of what it’s like to walk into an Apple store. … Continue Reading >>

Evolution from SEO to Inbound Marketing

January 11th, 2012 Posted by adminwz 0 comments

We are working in an industry which is always evolving.  Every year, we see updates and amendments on Google as well as other search engines and social networking sites. These changes can lead to many products and services to fall by the wayside. This is why, I believe “change” is the key word in internet… Continue Reading >>

It’s All About Infographics

January 2nd, 2012 Posted by adminwz 0 comments

Link Building can be creative, and when we say creative, we mean there should be no limitations and barriers to it. If you are or “wanna be” the kind of link builder who considers his job to be an inbound marketer instead of just an article submitter, then this post is surely for you. Information… Continue Reading >>

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