Oak Furniture King is one of the UK’s largest retailer of 100% solid hardwood furniture. Wow Group’s digital marketing team carried out an in-depth analysis of the client’s eCommerce website and found that it was possible to increase its conversion rate, without increasing website traffic.
With this in mind, Oak Furniture King decided to work with Wow Group to create an uplift in their overall sales generation.
The team at Wow Group continued to meticulously analyse user behaviour, assess analytical data and the layout of the Oak Furniture King website. Following extensive A/B split testing, consultations and a new UX design, they worked on the website over a period of 5 months, until it was ready to re-launch.
In the first 30 days alone, Oak Furniture King saw a 100% increase in sales, without any increased website traffic. The next 4 months welcomed even more phenomenal results, as their “average sales” doubled because of Wow Group’s extensive planning and efforts.
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