How Often Should I Update My Website?

This is a question we get asked a lot by clients – how often should I update my website?

 

Well, believe it or not, it’s quite a vague question – you have to answer this question first…

 

Are you talking about your website content, or your website layout?

 

Because then, you’ve got two very different answers!

 

Updating Your Website Content

 

How often should I update: The answer is as often as you need to!

 

Even vaguer – sorry!

 

Basically, if you think you’ve got some content that needs an update, or you want to add in some additional content (chock filled with keywords), then you should just do it!

 

When you update your content, you’ll also be telling Google Bots to start scrolling through your pages, giving it all new content to index.

 

And the more times they search, the better Search Ranking you’ll have – so new content and better ranking – awesome!

 

Updating Your Website Layout

 

How often should I update: Well it depends, does your website fit these conditions?

 

  • It’s mobile friendly
  • It’s been updated in the last 3 years
  • You’re really happy with it!

 

Only when you achieve all 3 of these conditions should you leave the layout of your website alone!

 

If you don’t have a mobile friendly website, you could be missing out on a lot of traffic! Google says 61% of users are unlikely to return to a mobile site they had trouble accessing!

 

And 40% will just go to your competitor – I bet they’ve got a mobile friendly site!

 

If you haven’t looked at updating your website in the last 3 years, it’s likely that it might be “out of style”, so have a look at what your competitors are doing, and try to replicate their update!

 

Always think – be user friendly for the best results!

 

An Important Point

 

Have you asked yourself “should I update my website?” – If you’re asking that, then you should be!

 

It’s likely that if you’ve asked that important question, you believe deep down that the layout or the content just isn’t right and needs to change!

 

So make sure you’re doing what’s best for your online business, and make sure your website is ready!

Increasing Magento Mobile Friendliness

Increasing Magento Mobile Friendliness

 

In 2014 it was found that use of mobiles overtook desktop devices. With Black Friday, Thanksgiving AND Cyber Monday drawing close, you definitely want to optimize your Magento store to be as mobile friendly as possible. These holidays are possibly the biggest opportunities to make a lot of conversions happen so businesses don’t want to be missing out on all the possible sales. You may be thinking “why is this sod talking about these holidays when they’re still a few weeks away”, well it’s good to leave some time to fix any bugs that may arise whilst making changes to your store!

 

Why does my site need to be mobile optimised site?

  • Google will rank your site higher than others for simply being mobile friendly.

Google Mobile Friendly

  • As seen in the picture above you get the “mobile friendly” label just underneath the url of your site.
  • You may even drop rankings for not being mobile friendly.

 

With that in mind, the following are 5 good tips to make sure your Magento store is ready to sell for these money making holidays:

 

  • Optimize text:

Believe it or not, site users will actually leave your site just because of the simple fact they can’t read the text. I’ve done it on a few occasions (and I’m sure many of you have too), so there’s nothing stopping other people from doing the same. Make your text readable without having to zoom and it will make a good difference.

  • No horizontal scrolling:

Create landing pages which can be viewed without having to scroll horizontally on mobile devices. It is beyond annoying and will not only drive people away from your site but may also prevent users from returning.

  • Avoid putting up unplayable content:

Sometimes browsers restrict people from watching for videos on your website. This could be for one of many reasons such as;

  1. Content requires Flash to play.
  2. Requires an uncommon player to be installed.
  3. Browser not able to play license-restricted content.

 

  • Use Modules:

One of the preferred ways for creating a Magento site is through modules. There are plenty that are already on the market, with new modules coming out on a regular basis. An example of one of these themes is “Shopgate”. It works by converting your desktop website into an optimised one. The whole process isn’t very long and everything is automatic. You do have to pay for this extension however there is also a 14 day free trial to see whether or not it is for you! It has a rating of 3.9 on Magento Connect with some users saying it was a miracle plug-in to others saying it doesn’t work.

PLEASE NOTE: This is not a recommendation for Shopgate, just an example of one of many plug-ins that can be used to convert your store into a mobile optimised one!

 

  • Page speed:

The whole of my latest article was about page speed, I just thought I’d go over it AGAIN just to emphasise my point about how important it is. With e-commerce giants like Amazon and eBay around, it can be very easy to lose sales to them over small things like site speed. If your site is taking too long to load, expect this. For more an in-depth look at page speed and what to avoid, read my latest article here.

 

Just like the Google page speed tester, there is also a Google program which tells you the errors of your site in terms of it being optimised for mobile use or not. You can check that out here. Other than this, make sure you have an awesome Monday! 🙂