eCommerce Development

All our projects go through a rigorous Quality Assurance (QA) process

Ecommerce Development

When our clients send us briefs that include their desired functionality, the submission often contains too many features. However, features such as real-time integration to CRM, stock control systems and financial software are not always necessary for the initial stages of e-commerce store development – they drive up costs, but they don’t guarantee a return on investment.

We work primarily in the following languages:

  • HTML5
  • CSS3
  • JavaScript – Vanilla ES6/ES7 & jQuery
  • PHP
  • Python

Minimum Viable Product (MVP)

Instead of building the first version on the online store with complex integrations, we can develop an MVP. MVP is a minimum viable product, or in other words, the smallest possible representation of a working product. Regarding e-commerce development, it is an online store with basic features.

However, most of all, MVP establishes the principle of continual development. The scope of an MVP for the e-commerce website depends on the platform, the business goals, and the industry.

Quality Assurance (QA)

All our websites go through a rigorous Quality Assurance (QA) process by a minimum of two developers. They’re tested on five different browsers on both Mac and Windows and then four different mobile/tablet devices. This process greatly reduces the chances of any technical or UX issues at launch.

eCommerce hosting deployment

This might seem excessive, but it is best practice for website deployment as it minimises downtime. This three-stage process provides stability and ensures that we’re able to effectively develop and deploy website updates and upgrades with no down time (i.e. it allows us to iron out any potential issues or bugs before they are pushed to the live website).


Developing an online store, especially with custom features, could be risky. To reduce the risks, we create an MVP of an online store to receive feedback from customers and online shoppers. We consider all the feedback to improve the design, customer journey, and other online store elements.


Ecommerce development

A solid development process is key to your success with eCommerce Development. Experienced web developers will be able to identify your business needs, feasibility of plans and prospect of success, to ensure you are left with an undeniable online presence, with full functionality.

  1. Scoping meeting – We organise a meeting with you to discuss your needs, including time, budget, planning and more.
  2. Gather backlog – We then gather a backlog, which includes e-commerce features and user stories.
  3. Divide backlog into sprints – We divide complex features into smaller user stories, to ensure we fully consider the customer journey. This will help make the e-commerce development process more efficient and easier.
  4. Estimate tasks – Based on the backlog, we estimate how much time we require for each feature. We will then calculate time scales.
  5. Briefs – We conduct weekly meetings with clients, and daily meetings with the team. This is when we share our success and concerns, and plans going forward.
  6. Task work – Our team works on the current sprint from the Backlog.
  7. Weekly meeting – During this time, we share our progress, issues, and the completed tasks. This sharing helps us evaluate our work, performance and eliminate the problems.
  8. Deploy to develop – In this stage, we deploy the complete part of a project to the development environment. It is a software used by the development team to conduct changes in the project.
  9. Testing – The QA department conducts testing to ensure that the product is bug-free. It is best practice to detect bugs sprint by sprint.
  10. Demo – After finishing each sprint, we conduct meetings with the product owner and scrum master to discuss all the achieved goals. The product owner will either accept or reject.
  11. Deploy to production – Completing the project is the most exciting part of every undertaking. Upon finishing all the hard work, we deploy the result to production.
  12. QA in production – Quality Assurance is a set of techniques used to find out actual issues in the product, receive fast feedback and vital diagnostic data.
  13. Monthly retro – In this type of meeting, the team shares their insights on what they have improved in their performance.

Question about how we can help your business?

Our sales and support teams are available via phone, live-chat and email.


Ecommerce development tools

We use the following tools to enhance our development processes:

Git – code version control

NPM – front end dependency package manager

Composer – backend dependency package manager

SASS – CSS pre-processor

GULP – frontend development toolkit

Bootstrap – the world’s most popular front-end component library

eCommerce Work

Why choose Wow Group as your Ecommerce Agency?

Wow Group is Digital Agency specialising in eCommerce. We Provide Magento, & BigCommerce Certified web stores for Maximum ROI & Brand awareness.

Increase your sales with web platforms that convert


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