NPR news accidentally wins social media with a huge mistake

Winning social media in the most accidental way possible:

Yes; the title of this post is a lot to take in, however, all will be revealed!

NPR news is, you guessed, a huge news outlet based out in America.

Before we go into what happened, it’s important to have a little context. If you’ve seen any news recently, it’s all been negative; with the recent attack in Las Vegas making the headlines.

Times like these require solidarity and positivity.

For some strange reason, the following (accidental) status update from NPR news provided just that, which had people singing their praises:

 

Ramona NPR news update
 

About 12 minutes later the man who posted this out mistakenly, Christopher Dean Hopkins, quickly edited the status to:

 

Ramona NPR news update edit
 

It was already too late though. People had screenshotted, shared, commented and liked the status already.
Mr Hopkins meant to post this from his personal account and the status was about his daughter.

It seems like people just needed something “feel good” after all the doom and gloom recently. Here’s how people reacted:

 



 

It’s even going as far as readers demanding to see more of Ramona:

 

Hashtags such as #ramonaupdates, #bringbackramona and #ramonaforever were also circulating on Twitter.

It doesn’t stop there though, someone started a petition for more Ramona content and a raise for Christopher.

You can sign that right here: https://www.change.org/p/npr-org-a-ramona-story-and-a-raise

And that’s how the story of the most accidental amazing social media of all time came about. I sincerely hope you enjoyed this blog!

Charities using digital – why isn’t it happening?

Why aren’t charities using digital?

The charity sector has, and will likely continue to, play a huge part of Britain. This is reflected through British values and backed up by facts such as:

  • The UK being the most generous country in Europe.
  • The UK’s position in the top 10 for most generous countries.

Charities need to take a digital leap of faith, as the majority do not utilise digital tools within their marketing strategies to help them grow.

As it stands, the average adult in the U.K spends between 8 to 9 hours on social media a day, this alone shows the importance of social media.

smartphone
To you and I, the process of setting up and running social media accounts may sound simple. However, for numerous charities, this is something they are anxious to explore.

This is the case for almost 50% of charities in the U.K, who have no forms of digital strategy whatsoever. Those who do, do not have a strategy for the long term.

Charities are missing out on potential fundraising from vast communities online, which is problematic.

ALS Challenge

We have seen the success of viral social media marketing in the case of the Ice bucket challenge, raising money for ALS.

It added an element of fun into the mix, whereby people would pour a bucket of ice water on themselves, video it, then nominate friends/family to partake too. Furthermore, this medium of marketing was perfect when targeting millennials (Generation Y), with the results speaking for themselves.

Prior to the #IceBucketChallenge, the ALS foundation achieved $3 million in donations. That number increased significantly to reach $100 million the following year.

Here’s a great video showing the heights of the ALS challenge’s success:

What needs to be done

The charity sector needs to adapt to the up and coming generation to prosper. According to the Digital skills report:

by 2027, 68% of their respondents believe the charity sector will change due to digital.

However, that is 10 years away and this change needs to happen much sooner.

Generation Z (those born after 2000) need to be won with “imagination and emotions” argues Kantar Millard Brown.

Digital media can be used for storytelling, as it is easier to put across emotion through an image/video.

Syria 360

A perfect example of this is “Syria 360”, created by Amnesty International. With the help of a VR (Virtual Reality) headset it threw the user in to what the people of Syria are experiencing, which they would be able to see and hear. This campaign went on to win “Digital Innovation of the Year 2016” from Third Sector Awards and increased Amnesty International’s direct debit sign ups by 9%…

Charities still aren’t putting enough resources towards digital and social. We live in an age where we meet, buy, sell, online. Charities can’t afford to be left behind and miss out on many years’ worth of opportunity.

Facebook stories update coming soon and MORE!

The team down at Snapchat must be fuming…or perhaps they’re flattered? However they’re feeling, it doesn’t change the fact that Facebook are blatantly copying their “stories” feature!

This wouldn’t be the first-time Snapchat was copied. Not too long ago Instagram rolled out the same thing. Instagram Stories have even proven to be quite successful; with the stats showing 150 million daily users.

Facebook stories update:

Ireland is the first country lucky enough to be targeted for this new feature’s testing. The main concept behind the idea is an image or 10 second video which disappears exactly 24 hours after being posted.

Benefits include:

  • Being able to communicate your personality
  • The ability to get creative with your audience (using filters, a pen, etc)
  • Time efficient

Read more benefits here: https://www.wow-zone.com/blog/why-instagram-stories-are-a-must-for-businesses/

The look of it is very like Instagram’s own version of stories, with the only noticeable difference being colour schemes. Take a look below:

Facebook in-app camera:

As well as testing Facebook stories in Ireland, the Facebook in-app camera will soon be undergoing changes too. Since October 2016 Facebook have been testing filters, more editing options and more as part of a new feature they will be offering in the near future.

Here are some examples of what the new Facebook in-app camera can do:

Facebook in-app Camera

Facebook stories mask

The new camera will give you the ability to edit your image/video in many ways – with plenty of “masks” (commonly referred to as “lenses” on Snapchat) available to use!

These executive decisions are part of an overall vision, which is to emphasize its video and camera experiences.

Here’s a summary of what Mark Zuckerberg announced in Q3 of 2016:

  • Becoming video-first is Facebook’s first priority.
  • Facebook is also working on enhancing its camera experience.
  • Doing the above will increase both the consumption and production/sharing side of the camera.

Facebook are releasing these two features to stay in line with objectives and keep people on the app, potentially harming Snapchat’s social market share. I know I’ll definitely be using the feature when it comes out, in fact I can’t wait!

Will you be using these features too? Was this a smart play by Facebook? Join me in the comments!

The Complete Guide to YouTube Optimization

*Whether you want to create videos in order to further your brand, or you simply want to become the next viral YouTube sensation, it’s vitally important to properly optimize your channel and the videos there within. There is a myriad of different ranking factors for YouTube videos, and plenty of different areas which need to be optimized in order to get optimal search engine performance from your videos.

Throughout this post, I’ll go through the ways in which YouTube ranks videos as well as the areas that you should be properly optimizing in order to adhere to these ranking factors and plenty of tips on how you can optimize your videos/channel.
Continue reading “The Complete Guide to YouTube Optimization”

Facebook fires shots at YouTube with new Facebook video hub

Not too long ago Facebook announced that it was racking up to 8 billion video views EVERY DAY!

As impressive as that is, it is worthwhile noting YouTube, reported 4 billion daily views back in 2012, a number which has likely risen by more than double since!

IMPORTANT READ: I wrote an article about Facebook Video Insights the other day and you NEED to read it!

YouTube is currently king of video…

…but Facebook isn’t centuries behind them either and is aiming to change ALL OF THIS with its new dedicated video hub.

Facebook Video Hub Gif
As you can see at the bottom of the mobile device is a “video” button. Users can click on that to take them to what is essentially a video marketplace.

It allows you to see a selection of videos from friends, liked pages, saved videos, videos you’ve already watched or videos that have been recommended by friends.

Here is a demonstration Facebook put out themselves, just so you can get a better idea of how it works – skip to around 40 seconds in:

They announced that it was testing the feature back in 2015 (near October), so I imagine it will be rolled out publicly within the next couple months.

Even if Facebook did surpass YouTube in views (which I highly doubt) it is difficult to compare both channels, as each platform defines a “video view” differently;

Facebook – Videos which are displayed for 3 seconds or over, regardless of whether the user has activated sound, are counted as a view.

YouTube – Videos watched for 30 seconds or over are counted as a view.

A view on YouTube is 10 times more than what it is on Facebook…something to consider when comparing the two platforms.

To end this article, here are a list of the main features Facebook rolled out just in 2016:

  • Suggested videos – Bringing videos which users may be interested in to their attention
  • A save button – Allowing users to bookmark content to come back to later
  • Multitasking – Allow users to continue watching a video whilst scrolling through their feed
  • Live video – Enables users to share a video of them instantly in the location they’re in
  • Facebook Marketplace – People now have the ability to buy and sell within Facebook
  • Instant articles – The ability to read articles without actually having to leave Facebook!
  • Facebook Reactions – Allows users to “react” to posts with a series of emotions.

It was a massive year to say the least…now and Facebook fires shots at YouTube with new Facebook video hub! What will be next for the social media giant?

10 unbelievable Social Media Fails

How not to fall flat using social media!

In an ever increasing market, businesses need to stand out. Traditional marketing has still got a place, however, your potential customers and clients are buying products and services & interacting with brands in more complex ways.

The Social Media phenomenon over the last 5 year has fundamentally changed the way these potential clients buy your goods and services. Many businesses who have seen substantial growth since the recession in 2008 have continuously invested in new marketing methodologies of which social media has played a fundamental role.

Alternatively, there can be many repercussions to using Social Media as a means to communicating with your customers, below are my 10 unbelievable Social Media Fails.

1) Burger King and their “Whopper Sacrifice”:

In 2008, Burger King launched a contest in which users would remove 10 of their friends on Facebook, and for doing so, they would receive a coupon for a free whopper. However, it violated Facebook users’ expectation of privacy, and so, the campaign was shut down!

Burger King Whopper Sacrifice

2) Pepsi’s “voodoo doll” post:

During the November of 2013, Pepsi’s Swedish branch launched an ad showing a ‘voodoo doll’ of football star Christiano Ronaldo getting its head crushed on train tracks. Fans in Portugal were not happy about this and an anti-Pepsi Facebook group was launched. In one day the group gained a following of 100K which was enough reason for Pepsi to pull the plug on the ad!

Pepsi Voodoo Doll

3) Build-A-Bear with a VERY insensitive post…

Build-A-Bear (along with CVS) was a target for twitter abuse after posting this 9/11 tweet. Alongside many other firms, this was clearly just a post for good publicity. However, good publicity is the complete opposite of what they received!

Build a Bear

4) GAP being…GAP

Here’s GAP making a mildly insensitive tweet which offended East Coast victims during Hurricane Sandy! However, they later took it down and apologised.

GAP

5) Epicurious with an Epic fail

Cooking site Epicurious thought they could promote some recipes on Twitter following the events of the Boston Marathon bombing. How very wrong they were when they received all kinds of abuse after posting the following tweets!

Epicurious

Just one of many responses…

Epicurious 2

6) Dumb human + Computer = Bad social media!

Really? I am literally speechless…

Bikram Arlington

7) This was NEVER a good idea *Facepalm*

Yes, it really is as bad as it looks. It was quickly pulled, but not after people took screenshots and it was widely circulated on social media.

Home Depot has since fired the person, and agency responsible for the outrageous tweet and offered this ‘copy & paste job’ apology to all who were offended, “We are deeply sorry for the dumb tweet and have deleted it”.

Home Depot

8) LG tweeting from iPhones…

In case you can’t read French…This translates to: “Our smartphones don’t bend, they are naturally curved ;).” The only problem with an otherwise (sort of) clever tweet was that it was sent via an iPhone!

LG France

9) That time HMV lost control…

And who could forget when HMV lost control of its social media team when rogue members used their account to tweet this!

HMV Tweets

10) When the Justice Department decides to weigh in on politics…

So the official excuse for this one was “A staffer in the public affairs office erroneously used the official Department of Justice Twitter handle to post a tweet that was intended for a personal account”. Hmmmm…

The Justice Department
We would list more, but that’s definitely enough human stupidity to last us all for the next decade. The real question is, which fail topped my list of 10 unbelievable Social Media Fails? Comment below!

Connecting your business to new opportunities through Social Media

Connecting your business to new opportunities through Social Media

We are all very much witnessing (and living through) the rise of social. Whether you’re a business trying to increase sales, or simply someone looking to gain a larger following through social; we’re all familiar with the struggles of growing our online presence.

If you possess an existing social presence, congratulations! You’re already ahead of the game…

Too many times we hear people say they’re hesitant to make the jump to social because they’re “scared”, “not sure it will work” or have been “getting by without it”…

…what a shame!

If you came to the Chamber expo on Friday, you’d have heard Qasim mention a similar issue within businesses.

Initially, we weren’t planning to release this as a blog. However, as my A-level Economics teacher used to frequently proclaim, “shift happens”.

So now this vital knowledge accessible to all and thus, here’s our blog on connecting your business to new opportunities through Social Media!

Start with the end in mind

Start with the end in mind

Where do you see yourself in 1 year? 2 years? 5 years?

Social media is a long term game, you can’t expect immediate results, it just doesn’t work like that.

That’s like starting a new business and expecting to make massive profits within months, if anything you’ll barely be breaking even (but more than likely you’ll be making a loss).

It’s the perseverance and blood, sweat and tears that get you through this initial stage of barely breaking even and the same can be said for social media.

What’s your end goal?

  • Thousands of followers?
  • High engagement
  • Building a community for your audience?
  • Reaching out to influencers and working with other brands?

If you figure out the end game, the rest of the formula can be reverse engineered, making it easier to work towards your targets.

Analyse the platforms

Analyse the platforms

Businesses – avoid being over eager, spreading your social presence too thin then finding yourself overwhelmed with it all.

If your diary always packed, stick to one platform, get good at it then branch out.

For those with a bit more time, we recommend researching which social media platforms would work best for you.

This depends on a few factors which are:

  • Time you have to spend on each platform
  • The industry your business is in
  • Where your target market is

Social Listening

Social Listening

As humans, we don’t listen enough. We try and shove our brand in everyone’s face and then realise that’s not what people want from us AT ALL.

Here are a few great things to consider:

  • Where are your customers?
  • What are your competitors doing?
  • What aren’t your competitors doing?

Keep researching because then you have a guideline to follow when posting, reaching out to people or following others!

Start Curating

Start Curating

Now that you have more of an idea about what your audience wants, the influencers in your network, the types of content that work; you can start curating.

As mentioned above, try experimenting with methods that your competitors aren’t using, because then that content is unique to you.

In our own case, we started doing #DigitalNuggets because we recognised the lack of digital knowledge that agencies were providing to businesses.

Consistency

Consistency

This is where brands get it completely wrong. Businesses don’t see immediate results and this makes them think social media is a waste of time.

Hang in there, it’s a LONG TERM plan.

Keep going, stay consistent and you WILL see results…

Timing

Timing

Timing is key – that’s a simple fact of life.

No one is in the market to buy your product immediately, which is why most businesses need to change up their sales oriented social media pages.

Give time to nurture relationships with people and, when the timing is right, it’s okay to slip in a cheeky “sales-y” post.

Remember – if someone isn’t in the market for your product/service, keep the relationship going as they may be able to refer someone to you!

Treat potential customers and non-customers the same.

Values

Values

What your business stands for needs to be as obvious as the products you’re selling or the service you provide.

People with the same ideologies, values and beliefs tend to be more open to connecting with you.

It’s important to note that topics like politics, religion and general controversial topics should be avoided (but not always). I mean we like to make fun of Donald Trump from time to time because who doesn’t?

Lastly, keep it human. Business is now H2H (human to human) and people forget that their customer is just another human like you and I.

Measurement and Testing

Measurement and testing

Now’s the time to repeat the cycle. Go back and measure your campaigns!

There are a few things to consider with this:

  • Have certain types of content worked better than others?
  • Are there times where I get more engagement?
  • How successful have my overall campaigns been?

When you ask these necessary questions, you can figure out what to do next when aiming to achieve your goals!

Today’s article was a bit lengthy, but if you’re reading this then congratulations – your campaigns will soon be sprinkled with magic (provided you’re following the advice enclosed)!

We hope you enjoyed it and if you did, a share is really welcome.

Until next time amigos!

Social Media etiquette guide for businesses

Social Media etiquette guide for businesses:

Do you ever observe poor social media marketing and wonder “what was that person thinking”?! Well, being a social media marketer that occurrence happens frequently in my life (yes I like to go wild on Fridays).

My amigos, it’s your lucky day. Gone are the days of poor standards when it comes to social media because now, whenever you’re unsure, you can refer back to this amazing guide.

So let’s get straight to the social media etiquette guide for businesses:

1) Cut out the spam:

People hate, and I mean REALLY hate, to be spammed. Just think about how many times you’ve been spammed yourself and consider whether you found those situations to be “pleasant” or not.

Well, some of the ways you can cut out spam are:

  • Don’t over post (posting too frequently).
  • Stop with the automatic follow messages on Twitter, PLEASE!
  • If you don’t know someone, don’t tag them in something

Every follower/like you acquire is another opportunity, please avoid driving them to insanity with spam…

Stop Spam

2) Stop posting the same types of content:

With all of the tools at your disposal, why settle for posting the same type of content over and over again?

Too many times I’ve seen businesses use the same type of imagery with slightly different text and images…

If you’re stuck for ideas, here are a few to spark your inspiration:

  • Share article links
  • Images
  • Videos
  • GIFs
  • Infographics
  • Quotes
  • Live videos (Periscope, Facebook Live)

Use a mix of the above, see what works and stop using stuff that doesn’t work…simples.

3) Aim to create value and not sales:

This one depends on your objectives for social media. From what I do know though, people don’t like being sold to, period.

Occasional sales oriented posts are acceptable, but spamming followers with these types of posts is not good.

Please keep promotional posts to a minimum (2 times a week MAX).

4) Be friendly:

To be honest, there’s nothing funnier than people getting mad on social media. When it happens I’m usually there with my popcorn in hand, waiting for the “offensive” comments to start rolling.

Popcorn

BUT – if you indulge in such negativity, it will make your brand seem more unapproachable, grumpy, miserable and just about everything else that can make you look terrible.

Next time someone annoys you on social media, just remember to “kill them with kindness”.

5) Don’t get too controversial:

Occasionally weighing in on controversial topics is actually a good thing (provided your views aren’t radical). It creates opportunity to attain some quality engagement for a little amount of effort.

Sometimes businesses go too far though…take the following example:

6) Know your bl**dy audience:

Last but not least on our social media etiquette guide for businesses, KNOW YOUR AUDIENCE!

If your audience is 50+, you’re not going to be spending your time creating “dank memes” because your audience won’t relate or engage.

This information is easily accessible within your social media platform’s analytics, if you want a little more detail on Facebook’s insights click here. 

Hootsuite published a “think before you post” image which can be seen below, It’s a great rough guide to follow.

Hootsuite - Think before you post

I know you’re having fun but, unfortunately, all good things must come to an end. Hope you enjoyed my Social Media etiquette guide for businesses. Don’t fret, I’ll be back next week with more great content. See you all in a week folks! 

Building and Managing your new Facebook Timeline Page

Facebook have decided, in their divine wisdom, to change the way that Facebook fan pages are going to be displayed on the site. These changes will be mandatory and will take effect at the end of March, so redesigning your company Facebook page is something that needs to really be put to the top of the priority list.

The new changes have came about with the introduction of Facebook’s ‘timeline’. Here at Wow Internet, we are fans of the new changes as, in our opinion, the new layout offers more room for creativity and a chance to do something unique with your social media marketing. However, with any major change there are also going to be people who are not fans of the new designs, especially if you have just forked out a large sum of cash to have your Facebook page designed using the old standards! One other slight problem, which we are assuming it will be a short amount of time before Facebook fixes this, is that the new fan pages don’t automatically refresh once a user has clicked ‘Like’ which can cause the fan-gate designs to no longer function.

So how do you go about designing your new page then? Well, the first bit of design is the cover image (dimensions are shown below) and this will be the first thing that the user sees as they enter the page. As well as this is the profile image, which is a lot smaller than the cover image but it slightly overlays it.

Continue reading “Building and Managing your new Facebook Timeline Page”