How Often Should I Update My Website?

This is a question we get asked a lot by clients – how often should I update my website?

 

Well, believe it or not, it’s quite a vague question – you have to answer this question first…

 

Are you talking about your website content, or your website layout?

 

Because then, you’ve got two very different answers!

 

Updating Your Website Content

 

How often should I update: The answer is as often as you need to!

 

Even vaguer – sorry!

 

Basically, if you think you’ve got some content that needs an update, or you want to add in some additional content (chock filled with keywords), then you should just do it!

 

When you update your content, you’ll also be telling Google Bots to start scrolling through your pages, giving it all new content to index.

 

And the more times they search, the better Search Ranking you’ll have – so new content and better ranking – awesome!

 

Updating Your Website Layout

 

How often should I update: Well it depends, does your website fit these conditions?

 

  • It’s mobile friendly
  • It’s been updated in the last 3 years
  • You’re really happy with it!

 

Only when you achieve all 3 of these conditions should you leave the layout of your website alone!

 

If you don’t have a mobile friendly website, you could be missing out on a lot of traffic! Google says 61% of users are unlikely to return to a mobile site they had trouble accessing!

 

And 40% will just go to your competitor – I bet they’ve got a mobile friendly site!

 

If you haven’t looked at updating your website in the last 3 years, it’s likely that it might be “out of style”, so have a look at what your competitors are doing, and try to replicate their update!

 

Always think – be user friendly for the best results!

 

An Important Point

 

Have you asked yourself “should I update my website?” – If you’re asking that, then you should be!

 

It’s likely that if you’ve asked that important question, you believe deep down that the layout or the content just isn’t right and needs to change!

 

So make sure you’re doing what’s best for your online business, and make sure your website is ready!

Your Complete Magento Digital Guide

Your Complete Magento Digital Guide!

Magento Monday is BACK and we’re switching things up AGAIN. This week we’ve compiled a COMPLETE Magento guide to help with all aspects of your website. Topics include Magento SEO, design tips, conversion tactics, hosting and more. Here is your complete Magento digital guide:

SEO (Search Engine Optimisation):

First comes SEO, a very popular topic. The objective of SEO (search engine optimisation) is to help businesses achieve the top search results on search engines. This can be done in many ways…a few tactics include uploading blog content, building your brand through social media, improving the status of your backlink profile etc. Magento SEO is a little different, these articles take that into consideration:

Site speed:

Site speed is extremely important when it comes to building a website. It’s just a given, really. Users look for a good experience. It takes a person 3-5 seconds to decide whether they want to stay on a website. Don’t let your site speed make them leave your domain before you’re even given a chance to impress them:

Conversion:

Magento conversion doesn’t have to be as tricky as it’s made out to be. Sometimes businesses overlook the simpler and effective methods of gaining conversions. Methods such as adding an after sales review option or optimising content can make a world of difference. Take a look at some of our favourite (and cost effective) ways of streamlining your website:

Checkout improvement:

Staying on the topic of conversions, we also have articles which focus on optimising your shopping cart experience. The checkout process is the final stage of the transaction. It’s not uncommon for people to drop their shopping cart and go to an alternative website, even if they are at the very last stages of purchasing. Here are some proven methods of improving the checkout experience for your customers:

Single vs Multi-Step Checkout:

Before streamlining your checkout process, there comes a much more important decision. This is obviously whether you’ll be implementing a single or multi-step checkout process. They both hold their own advantages; generally speaking, none is better than the other. However, when put in context what kind of business you own and the products you sell, choosing one over the other can mean the difference between a 3% or 5% conversion rate. In our “single vs multi-page Magento checkout” article you can find advantages and disadvantages for both types of checkout, thus helping you decide which is right for you:

Hack-proofing your site:

Using the tactics mentioned above (if executed successfully) will give your website a huge overall boost in the form of sales, website traffic, user experience etc. However; what’s the use of a great site if it’s prone to be hacked? No-one can guarantee your website won’t be hacked. So it’s your responsibility to prepare for these situations in the most efficient manner. These articles will improve your chances of a cyber disaster:

Easy read articles:

Looking for an easier, less serious read? Well, then we have the perfect articles for you! These next 3 Magento blog posts include fun facts and cool websites:

There you have it, a complete guide of the basic necessities a Magento site needs to be successful.