Being at the top of relevant search results on Google, Bing, Yahoo and other search engines is crucial for any eCommerce business. We have a saying at Wow Group that you could hide a dead body on the second page of Google!
In this day and age, it’s all about immediacy and users will rarely go onto the second page of search engine results which is why eCommerce SEO should be an integral part of your sales generation strategy. Investing is a no brainer as the expenditure is relatively low and the long term benefits are just too good to miss out on.
We have seen numerous eCommerce businesses ignore SEO and continuously spend extortionate amounts on paid advertising. That’s not to say paid advertisement methods don’t have their place in the world of digital marketing because they most certainly do! However, if eCommerce SEO can decrease your overall marketing expenditure in the long term, then it’s a no brainer.