Social media has become an immensely powerful marketing tool over the last decade. With a variety of popular platforms and the different forms of content that is required for each of them, it often takes a social media agency to effectively manage social campaigns of varying kinds!
Many consumers place an immense amount of trust in a business’s social media profile whether they be a huge organisation or an SME. Therefore, it is extremely important to be active in these digital spaces in order to present your business in the correct way. This is done through constructing a strategic and well thought out social media plan and content production schedule.
Furthermore, in recent times, social media has become a customer service platform for both consumer and business. Consumers will often go onto Facebook or Twitter to ask a question before purchasing a product/service and if you’re not present or active on these platforms, you could miss out on numerous sales.