5 best practices for Magento design
5 best practices for Magento design
Design is arguably the most important element of a website. It has the potential to captivate a user’s attention (which then allows you to guide them through the site), gain more conversions and can make your site more memorable to its users. We’ve already gone over conversion rate in the past and how important it is to eCommerce site owners, well…design plays a crucial role in all of this. Here are my 5 best practices for Magento design:
1) DO NOT allow visitors to get lost:
As your visitors are progressing through the site, it is your duty to ensure that there is clear indication of where exactly the users are on the website. Be it a category or a product page, it must be crystal clear. Ambiguity causes confusion and can have a direct impact on the bounce rate. A well designed domain will feature breadcrumbs in its Magento store.
Fun fact: The term “breadcrumb” comes from the Hansel and Gretel fairy-tale in which the two children drop breadcrumbs to form a trail back to their home.
2) Keep essentials on the home page:
Generally, the home page of a website is the most visited. This means it’s your job to make sure it’s as captivating as possible. Display your most popular products/services there with a devoted call-to-action button. This will compel the visitors to learn more about your products/services which may possibly lead to a conversion.
3) Responsive web design:
I’ve gone over this in previous articles, but there’s no such thing as being too safe. A responsive web design is imperative to get “on top” of the competition. Not only does a responsive design aid in increasing conversions, it is classed as a ranking factor for Google. For Magento, there are plenty of readymade themes available on the Magento connect store, alternatively you can have a developer create a bespoke/tailored theme to suit your site’s needs. If you’re on a tight budget, it’s probably best to go with a pre-made theme.
4) Use contrasting colours:
Choosing colours psychologically affects your customers. For example, if you wanted a contact form to stand out, you’d put it in a bold colour (probably a different colour to the rest of the page). If the page was green, you could use a red contact form to ensure that the customer notices the contact form, compelling them to fill it out. Whereas if the contact form was green it would not really stand out and people would take no notice of it, therefore you’re less likely to achieve inquiries.
5) Choose a theme that’s true to your business:
Getting the right theme isn’t as easy as it sounds. One of the deciding factors is cost, but do not let the influence you entirely. You’re going to want a theme that truly represents your business, and accentuates your business colours. Stay clear from tacky colours and/or themes that will make your company seem cheap. These usually involve neon colours (however there is always an exception in certain circumstances). As mentioned above, there are plenty of Magento themes to choose from, so don’t be eager to rush in. Take your time to find out which theme is truly suited to your company.
We understand that all of this information can be quite tricky to take in and implement, that’s why we’re the experts! Call us today on 0121 285 1100 and we can go for a coffee to discuss things further! 🙂
