5 conventional ways to drive more traffic to your Magento site!
5 conventional ways to drive more traffic to your Magento site and increase sales!
All eCommerce websites rely on a constant volume of traffic to keep their website “on the map” and secure them sales. On our #MagentoMonday segments we waffle on about conversion a lot, but what good is converting visitors on your site if there is no-one to “convert”?
Create content:
As you know, we wouldn’t advise anything we haven’t tried ourselves. Well, we can tell you we generate hundreds of more website visits per month by publishing our #MagentoMonday AND #inthezone posts. We only publish two posts a week, but who’s to stop your website doing 3 or 4? Initially, you’d want to start at one post per week, to keep everything manageable. After getting into the habit of one per week, push yourself for two then three etc. If you need to, hire a content writer. There are plenty of freelance content writers out there, however, it is a lot cheaper to do this in-house! For most of our clients, we publish regular blog posts in order to get their online presence up. If you feel like your SEO is lacking, give us a call on 0121 285 1100 and let’s talk about how we can grow your brand! On top of this, we are now beginning to upload regular videos to our YouTube channel. As you know not everyone likes to read, some people find visual information more fun to process. There are many different ways of publishing content, try them all and see what works for you!
Submit your content to Reddit:
Following on from my point of publishing content; if you think people will genuinely find your content entertaining or useful, submitting it to a website like Reddit will bring in those extra few views. Just be careful not to look spammy as people will be able to tell straight away whether you’re genuine or not. If you’re an e-commerce site, you may even be able to bring in a few orders from aggregator sites like Reddit.
E-mail marketing:
It’s amazing what a regular e-mail marketing campaign can do for you. Not only does it have the ability to generate sales, it keeps you “front of mind” with your potential customers. It doesn’t take long to set-up a good e-mail campaign, you can even do it for free using software like MailChimp! Make sure to include the necessary call to actions and try to encourage sales without forcing them…
Social Media Support:
You always hear digital agencies blab on about how social media is a “great tool” to support your business. Well, that’s because they’re right. If you go on our channels, you can see that our content is able to get a lot more exposure. Once you get into publishing content on your social channels regularly, you’ll enjoy it! For us, it seems like less of a chore now and more of a “fun task”. Remember; be different, experiment with different types of content and eventually you’ll hit the jackpot of engagement!
Don’t neglect on-page SEO:
The purpose of on-page SEO is to increase your visibility on search engines such as Google, Bing, Yahoo etc. This is still considered as one of the most important tactics to boost your website traffic. Try and target keywords which aren’t very competitive, otherwise, your website will get lost on page 10+. For example, if you’re a business selling bikes, you wouldn’t use the keyword “Cycle”. Instead, you’d probably go with something like “Cannondale Mountain Bike 19″ wheels and mudguards”. On top of this, use the keyword a few times in your content to strengthen that specific page’s SEO and increase your chance of visibility via search engines.
These are just a few of many ways to drive more traffic to your Magento site. We implement tactics like these on a daily basis to ensure our clients are satisfied and it allows us to bring results to the table! If you aren’t happy with the volume of traffic, level of sales or anything else similar to this, contact with us NOW! We offer a no-obligations free report which highlights where improvements can be made on your site…
CALL NOW: 0121 285 1100
