What’s The Best Facebook Campaign for Your Marketing Objectives?
A megaphone shouting about Facebook campaigns with the Wow Zone logo

Facebook Ads are the best way to achieve your marketing objectives – Fact.

As far as Organic Social posts and reach can get you, Paid can get you further – and that’s been proven in many of my campaigns. I received much more likes per month when I’ve launched a Paid campaign compared to the months with Organic likes only.

But when you start up your Facebook campaign, you’re greeted with 6 options of campaign actions – which do you choose? Let me help!

PAGE POST ENGAGEMENT

What It Does: Page Post Engagement Facebook campaigns are designed to offer a post of your choosing to an audience who might not see you. It’s a boosted Social post.

Who Sees This: People who are more likely to like, comment or share a post. More likely to Like the page as well and interact with organic posts.

Marketing Objectives Achieved: If your Facebook campaign objective is to increase engagement, this is the one for you!

PAGE LIKES

What It Does: So this Facebook campaign is very similar to the Page Post Engagement campaign, but focused on generating page likes instead of engagement.

Who Sees This: You set the targeting parameters, and Facebook does the rest!

Marketing Objectives Achieved: Brand awareness is the Facebook campaign objective for this one!

CLICKS TO WEBSITE

What It Does: This Facebook campaign is designed to increase your website traffic, getting your brand in front of people who don’t know you and provide an easy way to track traffic to your website.

Who Sees This: People who are more likely to click on the ad and land on the website will see this.

Marketing Objectives Achieved: This campaign is especially good at driving traffic to your website, so if you’re looking to increase eyeballs at your website, this is the one for you!

WEBSITE CONVERSIONS

What It Does: This Facebook campaign tracks conversions you get through the Click Through, so you can see if Facebook is good for sales!

Who Sees This: You set the targeting parameters, and Facebook does the rest!

Marketing Objectives Achieved: If sales and leads are your game, then you need this Facebook campaign!

EVENT RESPONSES

What It Does: Are you holding an event that you want the masses to attend? This campaign basically posts your event for your targeted audience and lets them invite themselves.

Who Sees This: Your target audience, who are most likely to click through and sign up for the event!

Marketing Objectives Achieved: Your marketing objective for this kind of campaign is likely to be brand awareness, which will then lead to sales – so by pushing out your event, you’ll definitely achieve the brand awareness!

OFFER CLAIMS

What It Does: This Facebook campaign is designed to show those within your target audience a special offer that they can collect and use online or in a physical store!

Who Sees This: It’s usually down to those with certain interests when it’s an online purchase, or location settings if it’s a physical shop.

Marketing Objectives Achieved: Obviously, if you want to make a sale, you put on a special offer, but it also works for brand awareness as well if you need to put yourself out there!


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