Getting the best from your website
In our monthly newsletters we will be giving away hints and tips on how to get the best from your website, we will be offering this valuable information FREE of charge, most web companies charge a fortune for this kind of stuff and keep the secrets to themselves. You may think we’re crazy by doing this, but we believe in providing valuable information to help you succeed online. Why? Because it builds credibility, after all people like to do business with people who they know like and trust or KLT.
…Last month we shared with you some tricks of the trade to keep people interested and staying on your site once they visit you. How do you get people to your website in the first place though? There are a number of great ways you can do this, but to give you a taster, here’s our Top 5!
Optimise your site (SEO).
“Win” on the search engines when people search for keyword phrases related to your products or services. Be warned…there are many SEO companies who will sell the joys of being on the first page of Google. There is an assumption this will bring you more business, THIS IS NOT TRUE!
Use Web Directories
This generates traffic between you and the web directories, improving your popularity with the search engines and obviously your ranking!
Add links to your site.
Do you work with people/companies that offer additional services that compliment yours? Why don’t you ask them to have reciprocal links on their website?
Pay per click.
Pay for clicks or inclusion on the search engines. However this can be a costly exercise if not done correctly.
Only use the useful stuff!
Probably the most useful advice is to put “useful stuff” on your website, it could be in your blog posting section. By that we mean information that visitors will be grateful that you shared with them. If you hear on the grapevine that they like you, why not then ask them for a reciprocal link, a mention in their blog or something that gets you some free advertising and even more visitors!!
Of course it’s all very well doing this, but how do you know if it’s working and if you’re using the online facilities properly? You could “think” you are doing the right thing, but you are still not getting the results you need……How do you track your processes? Well…for that, you’ll need to stay tuned for next months article!