Google Growing More Dominant in Mobile Phone Market
Recent statistics have shown that Google is growing ever more dominant in the smart phone market in Europe and the UK after it was found that 38% of British smartphones use the Android operating system developed by the company.
Yje operating system has also achieved 35.5% penetration in Germany and is used by 35.9% in France. When coupled with a market share of more than 50% in Japan and America this shows an increasing level of dominance that will leave competitors like Apple and Nokia scrambling to counter Google.
Dominic Sunnebo, Kantar Worldpanel ComTech Consumer Insight Director, claims the data may be overly simplistic. He says “It may seem that Android is moving forward virtually unchallenged in Europe. But once you start to dig a little deeper, it can be seen that each country has a very different OS make-up. For example, in Great Britain BlackBerry is responsible for nearly 25 per cent of all Smartphone sales with its customer base increasingly dominated by under 25s and females; while in Germany BlackBerry’s market share is just 3.4 per cent, as the brand is still primarily seen as a business-based device.”