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Google to Provide Better Ads on Gmail Service

Google has announced that it is looking to provide “better ads” in the messages that are delivered by its gmail email service. The search engine giant claims that it is looking into methods to deliver more relevant adverts by predicting topics that will be important to each user.

Tools such as its priority inbox will be used to determine what a user of gmail considers more important, thus providing Google with the tools it needs to target their advertising.

Google said in a support information page:

“Using some of the same signals that help predict which messages are likely to be important to you, Gmail will better predict which ads may be useful to you. For example, if you’ve recently received a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand if you’ve reported these messages as spam, you probably don’t want to see that deal.”

Google plans a slow rollout of the update and assures users that it is fully automated and doesn’t collect personal data in any way.

Qasim Majid About the author
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