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inthezone 51 - It's like a jungle sometimes it makes me wonder how I keep from going under!

It’s like a jungle sometimes it makes me wonder how I keep from going under!

#inthezone 51 – It’s like a jungle sometimes it makes me wonder how I keep from going under!

We now live in a world, where time is money, and speed is critical to providing customer satisfaction. Just think about it for a moment. If a website doesn’t load within 3 seconds, we find it truly frustrating, and quite possibly leave to find an alternative supplier.  Brands are consistently fighting to become the ones to deliver their products and services much quicker and cheaper than their competitors. We now see the likes of Amazon providing same day delivery because we, as consumers, demand it.

This “instant gratification” society we’ve created, the one of immediacy, the one of fast food, fast cars, fast download speeds, fast responses, faster money making schemes has somehow made us an impatient and intolerant society.

As business owners, sometimes we feel we’re being left behind, because we look around us, we see our competitors, our peers, jumping on the latest fad, such is the pace of change which is happening around us, none so evidently in the Digital Technology Sector. Google, Facebook, Instagram, YouTube, we’ve become overwhelmed, confused, as to which social media platform to use. In the words of Grand Master Flash and the Furious Five “It’s like a jungle sometimes it makes me wonder how we keep from going under…huh huh huh…”

Instant Gratification

As we look around, things seem somehow, frantic, everyone is jumping on some sort of band wagon. Have we really become sheep?  Social media timelines are awash with noise, everyone wants a piece of the action, fighting for your attention.

So, with all that rushing around in the fast pace world we live, how do we carve out our own space, how do we create our own success for our business to prosper.

There is simple answer, it lies in one of the great virtues bestowed upon us in life, if you master it, then the world truly is your oyster. Patience. Patience, my friends, is the most powerful tool a business owner can sharpen, Mother Teresa once said “Without patience, we will learn less in life. We will see less. We will feel less. We will hear less. Ironically, ‘rush and more’ usually mean less.”

So, if you’re working as hard as you possibly can but not seeing the results in your business as quickly as you envisaged, and things aren’t happening as swiftly as you expected in your evolution, then you need be patient.  

Yes, it is a jungle out there, and things are moving at a fast pace, but sometimes, we have to allow for things to mature, you can’t force it, you can’t speed it up and you certainly wouldn’t have it half cooked. You have to wait, and when your time is right, you’ll hit your flow, you’ll feel your groove and you will begin to flourish. 

Qasim Majid About the author
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