Long tail keywords – how to use them effectively?
Everybody would love to be on the 1st page of Google, ranking for a generic keyword which generates over 200,000 monthly searches and a massive amount of traffic to your website.
Unfortunately, this is a very difficult feat to achieve in the short term so what can you do get users onto your website?
Utilise long tail keywords of course!
What are long tail keywords?
Long tail keywords are longer and more specific phrases that users are searching for. They usually have a comparatively lower search volume but, the great thing about them is that these keywords have a higher conversion percentage.
This is due to the specificity of the search terms being used i.e. users have a very clear idea of what they are searching for and it is more likely that your business/product/service is exactly what they’re looking for.
The beauty of long tail keywords is that they tend to be less competitive in terms of both organic and paid ranking. The longer the long tail keyword is, the more likely a user is to convert is the general rule.
Always do your keyword research
It’s always a good idea to check whether your longtail keyword actually gets searched as there’s no point ranking on search terms that won’t yield any traffic to your website!
To do this, head over to a keyword research tool like Google Keyword Planner and simply search the long tail keyword ideas that you have. The numbers will reveal all.
Here’s a Wow Zone top tip for you. Whilst conducting your keyword research, you may quickly find the primary keyword you want to rank which is both relevant and generates a fair amount of monthly searches.
However, whilst doing this you’ll come across a plethora of search terms that are still relevant to your business but have a lower search volume than the primary keyword you’ve chosen.
Whatever you do, don’t discard these! Note all relevant keywords down (preferably in a nice table as tables make the world a better place) and, through clever implementation, ranking on these additional long tail keywords can also be achieved!
How to rank on long tail keywords?
Once you’ve chosen which long tail keywords you’d like to rank on, it’s time to get ranked! We’ll be covering this in part 2 of this blog very soon…so stay tuned!
Image Credit – thrivehive
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