How to Manage Social Media Accounts Without Looking Lazy
We’ve all been there – it’s the beginning of the week and you need to manage your Social Media Accounts – and that means planning your social posts for the time ahead. You’ve got two options:
- Spend time curating unique individual posts for your Facebook, Twitter and LinkedIn accounts, with a special image for your Instagram profile. Or,
- Create one post and share across all your social profiles at the same time, to show uniformity
So what’s your choice? Do you want a unique look, or do you want uniformity?
To be honest, there’s no right answer to this one.
The best answer to this depends on your Business, but I would tend to mix the two. I’m going to share with you some tips on how to manage your social media accounts without looking lazy!
Why Do You Need Social Media Management?
Your Social Media channels, whether that’s Facebook, Twitter, YouTube, LinkedIn etc, are the front facing part of your Business, regardless of size.
If someone wants to know more about you, I bet they’ll look on your Facebook profile!
You need to make sure your Social Media show the best of your Business, and what you want to be!
If you don’t manage them, it says a lot about how much you care about your image.
How to Cheat Your Way to a Better Profile – Social Media Management Apps
You know those people that always seem to be able to post about 8 times a day like it’s literally the only thing they do 24/7?
They’re cheating – they’re using a Social Media Management App.
Want to know how I know? Because I do it too!
It’s honestly the best thing I can suggest to help give you the best chance at making sure your Social Media profiles are on point.
Social Media Management Apps are designed to streamline the process of appearing online at all times. They make sure you post regularly and can help you track what posts work, and which ones to leave behind.
All you do is write, set a date and time to post and Voila! You’re sorted for the week!
How to Not Look Lazy On Social Media
Ok so back to the main point. You don’t want to look lazy, but you can be lazy if that makes sense.
Create yourself a batch of posts, all different styles like pictures, external articles, and links to your own page, and then create different posts for different platforms.
You know they link to the same place, your audience knows they lead to the same place – but if they follow you on multiple platforms, they don’t want to read the same thing again and again!
Scatter the posts across your profiles. If you’re sending out a Motivational Quote on Facebook on Monday, maybe send it on Twitter on Thursday? It’s as simple as that!