Why Matt Cutts’ Causation is Caca
I logged on today to find Inbound, Twitter & Google+ (because no SEOs use Facebook) afloat with information about the Moz study of social signals to ranking correlation, then around an hour later it lit up even more with the rebuttal from Matt Cutts on the issue.
Other than the fact that normally Moz and Cutts get along perfectly fine and both like to reiterate each others garbage, this seems almost odd?
Then I remembered that the post was by Cyrus Shepard who has some form of dignity behind himself as a former “white hat link building expert” and had (notice the had) one of the best blogs on link building I’ve seen, not quite on Jon Coopers level, but then again Cyrus doesn’t alienate the entire female SEO community in the space of a few hours.
So, why is it “Caca”?
Well, the first point I’d like to bring to le table is Jacob King – He made the post SEO Assholes, which saw in the first day alone a gigantic almost spam like amount of social signals come in via Twitter, Google+ and even the odd share on Facebook!
Surprisingly enough the day after, he magically jumped into every single keyboard (bare in mind that Ahrefs, OSE Discovery & Majestic NEW collectively only picked up 1 backlink in that space of 24 hours)
Now that’s really just one example and I know it can’t show the true results and to be quite honest, I don’t have the time nor resources to properly or efficiently look into it. So, I thought I’d diagnose Matt Cutts “de-bunks” overall. It’d seem he loves to de-bunk theories that do really work and as I’ve said before and will say again: He’s a fear mongerer (I think he gets a kick out of it, plus.. the money ain’t bad)
Thi was made in 2010, it shows Cutts actively saying Google seek to correlate signals to the quality of the author and the article itself.
Why does Cutts want to “de-bunk” this correlation then? It’d seem he hasn’t tried to actively go out and target specifics before, more looks to be mysterious with his ways..
Well, it’s because he, yet again.. Doesn’t want to let you know how to rank. If you want to really rank a website, don’t listen to Google, don’t follow their guidelines – heck, I’ve never even read them..
Test, run case studies, follow people that are testing and see what works from your own initiative. Cutts might not always be there to disinform you!
“Do companies ask their suppliers how to sell goods?”
So, what have we learnt?
Well, I haven’t learnt much, but I think you should have by now: Take your own initiative. Don’t be another carson ward..
I’m not saying to go out and do tons of black hat spam, but don’t discredit “creative” ways to game google 😉 after all, that’s what you are trying to do isn’t it? Get to the top of Google..