Measuring the success of Facebook videos
Measuring the success of Facebook videos – the right way!
You got 1000 views on your Facebook video, congratulations.
That means 1000 people watched your video from start to finish, right?
That’s right, Facebook classifies one view as minimum 3 seconds of view time. Putting that into perspective, some people may not even watch past your intro sequence…
This is why it’s vitally important that you’re measuring the success of Facebook Videos the right way, based on stats like unique video views, average duration of a view, audience retention and more!
How do I get started?
To get to these locate the “insights” tab for your Facebook page.
If you scroll down to the bottom, you can see your recent top performing videos.
This is a general overview of how your recent videos are doing, but we can go and get more in depth than this.
Here you can click on each video, and get numerous details which allow you to determine how successful each video is.
One of the most important things for a video to have is a high Audience Retention rate.
A low audience retention rate can mean many things, such as:
- Your content isn’t good enough
- Your videos are visually “boring”
- Your videos are just too long
Keep testing your videos by adding or taking away things and then go back and MEASURE!
That’s it for this week, I hope you enjoyed the read. Just remember, measuring the success of your Facebook videos is EASY AS PIE!
Good luck on your quest…