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Measuring the success of Facebook Videos

Measuring the success of Facebook videos

Measuring the success of Facebook videos – the right way!

You got 1000 views on your Facebook video, congratulations.

That means 1000 people watched your video from start to finish, right?

Wrong Donald Trump GIF
It means 1000 people watched your video for 3 seconds or more.

That’s right, Facebook classifies one view as minimum 3 seconds of view time. Putting that into perspective, some people may not even watch past your intro sequence…

This is why it’s vitally important that you’re measuring the success of Facebook Videos the right way, based on stats like unique video views, average duration of a view, audience retention and more!

How do I get started?

To get to these locate the “insights” tab for your Facebook page.

Facebook Insights Dashboard
Then, navigate to “videos” on the left column.

Facebook Insights Videos Dashboard

If you scroll down to the bottom, you can see your recent top performing videos.

This is a general overview of how your recent videos are doing, but we can go and get more in depth than this.

Top Performing Facebook Videos
Click “Video Library” and it will take you to a page with all your videos, from recent to your first ever video masterpiece!

Here you can click on each video, and get numerous details which allow you to determine how successful each video is.

Facebook Video Library
Once you click on a video, more details should appear like this. For nostalgic purposes, I felt like choosing the first video we posted directly to Facebook!

Our First Facebook Video
As you can see, it has all the key metrics on the side, each one can be clicked for a more in depth look at how your video performed.

One of the most important things for a video to have is a high Audience Retention rate.

Facebook Video Average View Time
For our first video the retention rate wasn’t the greatest, but we worked on fixing that and now it is much higher than before.

A low audience retention rate can mean many things, such as:

  • Your content isn’t good enough
  • Your videos are visually “boring”
  • Your videos are just too long

Keep testing your videos by adding or taking away things and then go back and MEASURE!

That’s it for this week, I hope you enjoyed the read. Just remember, measuring the success of your Facebook videos is EASY AS PIE!

Good luck on your quest…

Qasim Majid About the author
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