Moz – The New Name For SEOmoz
Earlier today I logged into my SEOmoz account to find the interface looking decidedly different. Not only this, I realised that I’d been redirected to a completely different domain. It’s now official – SEOmoz have rebranded to ‘Moz‘.
If you’re an existing SEOmoz pro member, don’t worry, you can still access all of your campaigns in the same way as before. All of your historical data is still there and most of the tools have simply had a design refresh rather than any major functional changes.
Existing SEOmoz Pro users will also get the opportunity to try out the new Moz Analytics Beta when it is released – still waiting on a confirmed date for this. Hopefully we should see some features that give more actionable results. I would imagine that Moz will be looking to tie in all of their different tools into a central dashboard, and it looks like this could be the case from looking at the teaser images.
So far it’s looking really great but I’m sure we will be hearing more about some of the new features within the next couple of weeks. The only thing that has slightly concerned me is that I can’t seem to find the SEOmoz ‘Labs’ tools, for example, the ‘Competitive Link Finder’ which I personally love. I’m really hoping that they haven’t ditched this tool so I’m hoping that someone tells me in the comments of this post that I’m just being an idiot and it is in a really obvious place!