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Moz – The New Name For SEOmoz

Earlier today I logged into my SEOmoz account to find the interface looking decidedly different. Not only this, I realised that I’d been redirected to a completely different domain. It’s now official – SEOmoz have rebranded to ‘Moz‘.

The New Moz Dashboard

If you’re an existing SEOmoz pro member, don’t worry, you can still access all of your campaigns in the same way as before. All of your historical data is still there and most of the tools have simply had a design refresh rather than any major functional changes.

Moz Rank Tracker

Existing SEOmoz Pro users will also get the opportunity to try out the new Moz Analytics Beta when it is released – still waiting on a confirmed date for this. Hopefully we should see  some features that give more actionable results. I would imagine that Moz will be looking to tie in all of their different tools into a central dashboard, and it looks like this could be the case from looking at the teaser images.

Moz Analytics Beta

So far it’s looking really great but I’m sure we will be hearing more about some of the new features within the next couple of weeks. The only thing that has slightly concerned me is that I can’t seem to find the SEOmoz ‘Labs’ tools, for example, the ‘Competitive Link Finder’ which I personally love. I’m really hoping that they haven’t ditched this tool so I’m hoping that someone tells me in the comments of this post that I’m just being an idiot and it is in a really obvious place!

Qasim Majid About the author
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10 years ago

I really like it and it’s a logical step for their brand going forward. If they wanted to truly compete with HubSpot then they had to lose the “SEO” part of the name. I think it’s a shame that the site isn’t responsive but hopefully that will come in phase two along with tools that work better on mobile devices. Looking forward to Moz Analytics.

10 years ago
Reply to  Koozai Mike

Agreed, I thought it was strange that they didn’t go responsive. Seemed like a good opportunity to implement that rather than doing it retrospectively. Hopefully the new tools will give some great features though.

10 years ago
Reply to  Matthew Barby

I think it’s possibly because their tools aren’t response and the build time for that would have been really high. Still it’s a missed opportunity for selling the tools initially as the giant images make mobile browsing tough.

10 years ago

My partner and I are new to Moz so I’m excited to check out the new look. What an amazingly daring thing to do! It would be good if the site was responsive, like Koozai Mike points out, but responsive isn’t all it’s cracked up to be either, I’ve found. What are some of your fave Moz features?

10 years ago
Reply to  Donna Saliter

I think responsive design is everything it’s cracked up to be! Mobile usage is not only on the rise but it is now dominated internet usage. Responsive is the way forward, in my opinion.

I find some of Moz’s features great and some not-so. My favourite is the keyword difficulty tool – awesome for quick bits of SERP analysis.

[…] Kicking things off this week is the re-branding of SEOmoz – now, they’re simply known as Moz, complete with a new website. Rand Fishkin speaks about the reasoning behind the re-branding, with the crux of it being the “SEO” part of the moniker, with Rand saying that they’re more than just an SEO company. As well as this, there’s also a somewhat negative connotation around SEO in some circles, and that having “SEO” in their name has harmed them previously. The rest of this post covers their vision for Moz, as well as some info on their upcoming Moz Analytics. This re-branding is an interesting move from SE-, erm, Moz, and I’m really looking forward to their Moz Analytics. One quick little plug, our Matthew Barby has written a blog on his first impressions on the new Moz site, which you can read here. […]

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