Pay Per Click Marketing Expected to be Successful in 2011
Pay Per Click marketing has been an important tool in the SEO specialist’s arsenal for quite some time, and the success of the process is expected to continue throughout 2011 as SEO practices become more ubiquitous.
Norma Flatman, in a commentary for online news hournal Sure Start, explains why pay per click ranks highly on many SEO specialists lists of tactics, claiming “It continues to produce leads to the website for those that utilise it.”
This is shown by newer means of marketing, such as facebook and video advertising sites, also beginning to subscribe to the pay per click business model.
Ms Flatman goes on to point out that good marketing “can be the difference between success and failure”, and businesses should utilise all means at their disposal.