Although Mypure was ranking highly organically, the website was running on old magento1.X version. The site was no longer PCI DSS compliant, so could not process card transactions.
With more than 5000 products on the site, with multiple variants, we needed to ensure the transfer over to Shopify was smooth. It was key that there would be no downtime, thus no loss in revenue.
Although Mypure had a fairly strong google ranking, our strategic approach began by focusing on improving their technical SEO, organic content and conversion effectiveness. It was vital that all the link juice moved over to Shopify with the site.
Mypure saw instant results with their smooth migration to Shopify. Not only did the conversion rate increase by 5.30%, but they saw an order value increase of 80%. Their ranking remained strong as 0% link juice dropped during the migration process.