An Unbiased Review of Rank Ranger SEO Software
The Rank Ranger tool provides you with the ability to track keyword rankings (yourself as well as competitors), run domain and backlink analysis, find keyword ideas, view the analytics of your site, all aided by the integration of Google Analytics/Webmaster Tools, MajesticSEO, Moz and Ahrefs, as well as access to hundreds of search engines.
With all of this information that is provided, you can use it to create customised white label reports.
After having used this tool for a little while now, I’ll be going over the specifics of what this this tool has to offer, as well as providing some thoughts from my experience with the Rank Ranger tool.
One of the flagship features of the Rank Ranger tool is the ability to track keyword rankings for both you and your competitor’s domains. Upon clicking the Track tab, you’ll be greeted with your keyword dashboard, where you can see the rankings as well as a whole host of other metrics, as pictured below:
These metrics include number of pages and number of backlinks provided by both Ahrefs and MajesticSEO, as well as the latter’s Trust Flow. Also, there is the Domain Authority of the site provided by Moz, PageRank, PPC competition, exactly monthly traffic and a Keyword Efficiency Index, something which I’ll touch upon further later in the post.
Within the “Tracking Options” tab, there are several other ways to analyse your chosen keyword rankings, with there being Rankings Summary, Rankings Progress and Rankings Graphs. You can completely customise these pages within the “Report Options” tab, which also gives you the ability to view the progress of your competitors.
The actual crawling of the SERPs happens once a day, and as they themselves have stated, results may differ from your own Google searches due to the way that they scan the search engines. They make sure that no other Google service (such as Google+ or Images) are taken into account during the process, ruling out any personalised results.
Now, with that aside, I must say that I’m certainly a fan of the options that you’re given in regards to tracking the keyword rankings of both your own domain and that of your competitors. The integration of your Google account, MajesticSEO, Moz et al is very helpful indeed, and the plentiful amount of customisation in the reports is very good.
I do wish that the SERP scraping was more of an on-demand process, seeing as it updates once per 24 hours.
Another key feature of the Rank Ranger tool is the ability to undertake research alongside the tracking of your keywords.
The first item of note within the Research portion of the tool is the Domain Analysis. This analysis of your selected domain takes analysis from MajesticSEO and Ahrefs such as indexed pages and backlinks, as well as referring pages, no follow links, etc. There is another section including general information about your site, such as IP, PageRank, Alexa Rank, et al, as well as a screenshot of the site’s landing page. This is a great feature for competitor analysis, considering the fairly sizeable amount of information that can be provided with consummate ease and minimal setup.
An interesting part of this tool is the Keyword Idea tool, which works in a very similar way to the Google Keyword tool, as it provides you with a plentiful amount of suggested keywords related to the ones which you are currently tracking. Metrics such as PPC competition, monthly search volumes and the previously mentioned Keyword Efficiency Index are all displayed here. The KEI showcases the perceived effectiveness of that particular keyword in regards to driving traffic to your website.
Whilst this obviously isn’t anything particularly new, the way that it instantly provides you with relevant suggestions based on your campaign’s keywords is great, and can play a big part in any keyword analysis/research.
The rest of the features within the Research portion of the tool look more towards backlinks and the history of changes for metrics such as backlink and PageRank.
Analysing the activity of your site is one of the most important and indeed commonly done things within an SEO campaign, and with the integration of your Google account, you can have access to an array of analytics here. Yes, I’m aware that these analytics can be easily attained via your Google account, but the ability to have all of this information in one tool, plus being able to create customised white label reports based on all of this information is certainly helpful.
In regards to analytics, you’ll be able to find information on subjects such as conversions, content, bounce rate, traffic sources, et al. One feature which is a personal favourite of mine is Rank/Traffic, which is where you can view terms which have brought traffic to your site, and is accompanied by your rank in the SERPs for those particular terms.
You’ll also be able to access information from your Google Web Master Tools account as well, with this tool providing you information on the top keywords, crawl issues and messages received within your WMT account.
The Ranger Lab basically gives you a bit more of a general overview over all domains of both yourself and your competitors. You have access to three areas within the Ranger Lab, which are:
Domains Overview: This gives you the ability to view the ranking data of every domain which you have entered on the site across all campaigns, allowing a quick overview for your site(s) and those of your competitors. This overview looks at metrics such as PageRank and backlinks.
Campaigns Overview: This allows you to view the primary ranking data (rank + weekly/monthly changes) for each of your keywords across all campaigns, for yourselves and your competition.
Reach Summary – Domain: Using metrics from Google, the reach summary looks at how many searches that may have reached a chosen domain through your selected keywords. It also provides the average rank based on these metrics. Whilst it’s an approximation based on Google’s data, it’s certainly one of the more interesting resources available within this tool.
The final resource available within this tool is the alerts system. You have the ability to set alerts which will notify you when a change is made within a metric which you choose to track, such as a change in PageRank, keyword ranking, etc. You can set these alerts to your liking as pictured below:
Verdict & Your Thoughts
Overall, I’m definitely a fan of the Rank Ranger SEO tool. The ability to collate information from various highly reputable sources whilst being able to create fully customised white label reports is very good indeed. The overall user interface is very easy to maneuver through, and campaigns are simple to set up and manage.
So, to wrap things up, have you used this tool before? Feel free to leave your comments below if you’ve used the Rank Ranger tool before, I’d love to hear your thoughts!