How To Decide The Right Social Media Platform For Your Business
So if you’re reading this, you’re interested in getting your Business on Social Media, which is good. It also means your Business should be!
It also means your Business isn’t on Social Media right now, and it should be!
However, it can be really hard to choose which profiles to put your business onto. Do you stick faithfully to one social media platform, or do you branch out into all of them?
I can offer you 4 tips to help you choose the best profile for you.
ASK YOURSELF AN IMPORTANT QUESTION
You need to look at each profile individually and think “Is this worth my time?”
You can’t be wasting your time with Instagram if you’re not a visual profile, or Twitter if you can’t deal with Customers.
Do you have the available resources, both your workforce and budget, to use that platform is also something to consider.
DON’T SIGN UP FOR EVERYTHING STRAIGHT AWAY
So you’ve got Facebook, Twitter, LinkedIn, Instagram and YouTube to choose from – emphasis on CHOICE.
Just because you have all those platforms doesn’t mean you need to be on all of them!
Wouldn’t you rather be amazing at 1 or 2 profiles that rubbish at all of them?
PLAN PLAN PLAN!
If you’re still unsure about what profiles to go on – make a plan!
Those plans for each platform should be able to help you decide which are more achievable for you to use.
Don’t think you’re wasting your time though – those plans might come in useful later on. Once you’ve mastered a Social profile, you can start to think if you need to bring in more – and you’ll have those plans ready to use!
STICK WITH THE HUNT!
I guarantee you that you won’t be able to just choose your Social profiles straight away. You need to have a real think about your options.
You have to “hunt” your profiles essentially – stalk them and find its positives.
Remember that being on too many social media channels can affect your productivity and your results.
Knowing which platforms to focus on can really help your business.