Rise in Demand for Internet Connected Televisions
According to data released by the NPD Group, internet-connected televisions are becoming more and more popular, leading to website developers in Birmingham having to consider them when working out cross-browser functionality.
The increased popularity could improve multichannel marketing initiatives that use both TV and online elements. The group reports internet-enabled TVs saw a 38% increase in sales in 2010 when compared to 2009. Of those who purchased a net enabled TV, 45% say they used it to regularly surf the web from their TV.
“Manufacturers are underselling the internet features of connected TVs,” said Ross Rubin, executive director of industry analysis at The NPD Group. “Broadband features unlock worlds of on-demand content; manufacturers should provide the key by integrating Wi-Fi.”
Web companies are already taking advantage of the rise of internet-enabled televisions, with services such as Google TV becoming available on a number of devices and being set for rollout across the globe later in 2011.