Search Engine Weekly Round-up #24
The Search Engine Weekly Round-up is where I look at the finest articles, talking points and general news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at metrics that matter, Google Authorship/Author Rank, the rise of Google+, and 10 excellent SEO rules.
16 Marketers on the Metrics That Matter
The first post in this week’s round-up looks at the subject of metrics that matter. In other words, what you can show to your client in regards to your work, and showing your value to them. In this post, Jeremy Rivera has spoken to a selection of SEOs/marketers, asking what their views are on the matter, and what metrics they feel are the most important.
The group who responded have also spoken about quarterly/monthly milestones, how to explain the value of your work to clients, what to report to them, as well as how and when to send reports. This is certainly a fantastic read, and on the subject of this, Raven Tools have released a white paper on this topic, which can be found here.
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Google Author Rank and Authorship: What We Know So Far
There has been plenty of discussion about the impact of Google+ on SEO, specifically Authorship and Author Rank. Though the author of this post, Mark Traphagen, says that there is a lot of misunderstanding regarding these topics, and has written this article to offer clarity on these subjects. Mark speaks about a myriad of benefits that come from Authorship, cites statements from Google re: Author Rank, and goes on to speak about the number of difficulties that have been associated with the implementation of Author Rank.
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Google Plus is Outpacing Twitter
On the topic of Google+, there’s been a gathering of data recently by GlobalWebIndex, and the figures they’ve released this week have stated that Google+ is outdoing Twitter, and is fast becoming the world’s #2 social network. According to the report, Google+ now has 359 million active users, an increase of 33% from this time last year.
With its impact on search, as well as the introduction of things such as Communities, it’s easy to see why its popularity is rising. Although, there are plenty of people who are sceptical about these figures though, considering that if you want to use one of Google’s services, you’re going to have to register for all of them.
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Bill’s Most Excellent Top 10 SEO Rules
The final post in this week’s round-up is a Bill and Ted’s Excellent Adventure inspired list of SEO rules, all compiled by Bill Slawski of SEO by the Sea. There are 10 rules which Bill follows, including:
“Meta Describe the Page” – Adding a meta description provides a description for a page, helping both the user and the search engines.
“Madlibs is a Kid’s Game, Not a Content Strategy” – Having duplicate content bar a few keywords on several pages on your site should certainly be avoided.
“Lack of Speed Kills” – If your site’s pages load slowly, visitors to your site are likely to leave immediately.
This is quite an enjoyable read, providing some simple yet solid advice, in an entertaining way.
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That’s all for this week’s round-up. I hope that you’ve enjoyed reading, and have enjoyed the content that has been mentioned. Feel free to leave your thoughts in the comments section, and if you fancy sharing the content which has been cited, click the corresponding “Tweet” buttons.