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Search Engine Weekly Round-up #29

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc.
This week looks at the effects of Google Authorship on CTR, the metrics that matter, Penguin 2.0 “recoveries” and why you should re-purpose content.

How Does Google Authorship Affect CTR? 
Justin Briggs

The first post in this week’s round-up looks at Google Authorship and its affect on CTR, which has certainly been debated recently. After somebody posting on their blog about Authorship being responsible for a sizable drop in their CTR, there has been plenty of discussion on the topic. Matt Cutts has also had his say on the matter, claiming that the Penguin update was responsible. This post on Justin Briggs’ eponymous site talks about social annotations, how user behaviour is changing, analysing how users scan the SERPs, et al. It’s really fascinating to read how things are changing, plus the analysis of how people scan the results via heatmaps is particularly interesting.
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The metrics that matter for SEO and social media 
Jon Henshaw

Jon Henshaw’s latest post on the Raven Tools blog looks at finding out the important metrics to report to clients. He states that the usual ways of reporting your SEO work is via rankings, and social media work via followers, are ultimately poor indicators of performance, and that the metrics which are usually reported really don’t matter any more.
This post goes through a list of metrics that should be reported, the ones which do indeed matter. Metrics such as utilising Google Webmaster Tools Search Queries, showcasing insights and profit, as well as finding sharing that converts are all reasoned in this post, and is certainly worth a read.
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Penguin 2.0 “Recoveries” – Graphs of WMT Compression Data
Marie Haynes

Though this was the first Penguin update since the release of Google’s Disavow tool, which would certainly play a part in the removal of dodgy links, though there hasn’t been much in the way of Penguin recoveries. Marie Haynes has noticed this, and has delved further into things. With the help of Google Webmaster Tools, she lists impression graphs, showing the effect of her work before and after the latest Penguin update. She also speaks about whether the Disavow tool works, if you can recover from Penguin without a complete refresh, and why we’re not seeing any posts about recovering from the latest Penguin update.
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Why You Should Repurpose Content
Laura Nunnery

To repurpose content is to take a piece of content that you’ve already created, and, well, repurpose it by turning into another format, this getting your ideas out there across multiple channels, as is stated in this post.
The final post in this week’s round-up takes a look at repurposing content, as Laura Nunnery of Active Internet Marketing has whipped up an infographic on the subject. This infographic statistically lists the benefits of blogs, images and videos, and informs us as to how we can repurpose content.
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That’s all for this week’s round-up. If you fancy sharing the content which has been mentioned in this blog, click the corresponding Tweet buttons.
So, what have been your favourite articles of the week? Feel free to leave your comments below.

Qasim Majid About the author
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