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Search Engine Weekly Round-up #30

The Search Engine Weekly Round-up is where I look at the finest articles, talking points and news from the week, all from the worlds of SEO, Marketing, Social Media, etc. This week looks at the confessions of a $100/month client, the best AdWord features, growth hacks, and excellent content promotion.

Confessions of a $100/Month SEO Client
Andrew Shotland
Follow @localseoguide
The first post in this week’s round-up is an interview provided by Andrew Shotland. Now, most interviews that are posted online are usually of industry leaders and such, but this is an interview with Paul Breaton, owner of a small business in San Ramon, California. The interview looks at the company’s best source of leads, Paul’s history with marketing, as well as his thoughts on social media and the value of keyword rankings. Andrew mentions at the end of the post that having a small business as part of your clientèle can be tough, as they don’t have the time or budget to be provided with anything substantial.
Have any of you worked with small businesses? If so, has your work proved fruitful?
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The Top 10 Best AdWords Features You’re Not Using
Johnathan Dane
Follow @klientboost
Johnathan Dane of KlientBoost has taken a look at 10 of the hidden AdWords gems out there, that most of us haven’t been utilising. PPC can certainly be a fruitful part of your SEO strategy, so it is certainly within your best interests to find out how to get the most out of it. This post looks at AdWords features such as Image Ad Creator, AdWords Scripts, Auction Insights and Keyword Diagnosis, going in depth as to how these particular features can actually be properly utilised, as Johnathan tells us why they can prove to be effective, as well as how to use them.
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Five Steps to an Excellent Content Promotion Strategy
Troy Boileau
Follow @TroyFawkes
Properly promoting your content is incredibly important, and as Troy puts it; “content creation without promotion is like singing in an empty forest”. This post on the SEMrush blog looks at content promotion, and 5 steps which you can implement in order to ensure that your content promotion runs smoothly and proves fruitful. Starting with the base of it all, having excellent content, Troy’s blog looks in depth in to areas such as managing a social media presence, as well as building relationships with industry influencers. Considering the importance of a properly maintained content promotion strategy, it’s certainly worth having a look at this post.
Tweet Troy’s blog: Tweet

5 Growth Hacks You Didn’t Know About
Alaister Low
Follow @AlaisterLow
The final post in this week’s round-up looks at growth hacking, which is essentially a different take on regular marketing. This post from Alaister Low looks at 5 methods of growth hacking that you may not be aware about. One of which is an example from Clarity.fm, which sends an email to users who show possible interest in contacting an expert, giving the user more information on that expert. Alaister has used this as an example considering the strong call to action showcased, as well as the way that these emails can increase engagement. Other examples of growth hacking in this post are the Candy Crush referral system, and About.me profile distribution.
Tweet Alaister’s blog: Tweet

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That’s all for this week’s round-up. If you fancy sharing the content which has been mentioned in this blog, click the corresponding Tweet buttons.
So, what have been your favourite articles of the week? Feel free to leave your comments below.