The Importance of Mobile Device Friendly Web Design
With the emergence of mobile devices and their increased usage it is becoming more and more important for web designers to take this into account when designing their websites to ensure that their are mobile device-friendly.
A recent study carried out by online research company, comScore Inc, found that over 38% of smartphone owners within the US had at some point used their phone to purchase goods online. This is an enormous figure and one that really cannot be ignored by web designers as it offers a whole new opportunity for new revenue streams.
“Fueled by smartphone adoption, mobile is becoming a central part in the shopping funnel for many consumers,” said Mark Donovan, comScore senior vice president for mobile. “In September we saw two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store. Considering there are currently 90 million smartphone owners in the U.S., retailers without a well-developed mobile strategy are not only missing a tremendous opportunity with these customers but also risk becoming obsolete in the minds of these digital omnivores.”
In order to not get left behind in your competitors’ dust, a stable mobile strategy is essential and understanding the way that users will interact with your site is vital to getting this strategy right. There is a high emphasis on speed and ensuring that your users can get anywhere they want on your site in as little clicks (our touches in this case) as possible is a complete necessity to retaining custom to your website.