Top 3 Things That Search Engines Hate
If you’re just started to dip your toes into the waters of search engine optimisation (SEO) then you’re probably starting to realise that there are quite a few things that search engines are really not too fond of. Here we have listed three of the many bad examples of SEO that will severely affect your search engine listing.
First up is keyword stuffing. Our favourite. It seems that some webmasters believe that the more of a specific keyword or phrase that is put into your website, the higher you will rank in the search engine listings… wrong. If you were using the keyword ‘SEO Birmingham‘ and placed this within your meta data and maybe once or twice within the page content then yes, this will benefit your search engine optimisation. However, placing ‘SEO Birmingham’ more than 7 or 8 times will cause the search engine to spot that you are simply keyword stuffing and penalise you for this. One of the quickest and easiest ways to get caught out keyword stuffing is when you’re trying to be clever and place the keywords as ‘invisible text’ (i.e, the same colour as your background) or in an obscure part of the website. Google especially hates this so be sure to avoid doing this at any cost!
Next on the list is duplicate content. We have seen time and time again where a website has ‘its own blog’ which really isn’t its own blog as they have just copied and pasted someone else’s work (i.e, an article on the BBC news website) and published it on their blog as their own. This doesn’t bode well for your SEO and not only that but it is technically copyright infringement so be aware.
Last but most certainly not least is link swapping. All the time we get emails that are normally written with terrible grammar and it often takes a while for us to decipher what the sender is trying to say (a tell tale sign that it has come from a software bot) and it asks us if we would like to have a link to our website put on the sender’s website. All we have to do is reciprocate the link and hey presto… an extra point of entry to our website right? Unfortunately, things that often seem too good to be true often are. Search engines pick up on link swapping and they really don’t like this at all so it will only be to the detriment of your SEO efforts.
Hopefully you have picked up on a few things to avoid in the future and are able to carry out your SEO much more effectively.