Why Instagram Stories are a must for businesses
5 reasons why Instagram Stories are a must for businesses
In this day and age, people are consuming visual content more than EVER. Millions of images/videos are shared daily, with Instagram being one of the main platforms for this. Facebook and Twitter marketing is good, but if Instagram isn’t in your Digital Marketing Strategy, It’s like missing the icing on the cake; the cake is still delicious but it could be better… Understand my point? Good, because here are 5 reasons why Instagram Stories are a must for businesses:
1. Not all of your Instagram content has to be “picture perfect”
Instagram is a visually intensive social media platform (thank you captain obvious). This is why people often hesitate to share important memories or pictures, they feel that the image itself isn’t good enough to be shared. With this in mind, Instagram stories saves the day because images from your story are removed 24 hours after being posted, and they don’t affect your profile feed either! Now your business can post photos and personally engage with your audience simultaneously not “ruining” your feed.
2. You don’t have to update your feed to be active
Now you don’t have to spend 20 minutes finding the right filter…you can be active on Instagram by simply sharing a quick snap! Maybe you have a meeting in 10 minutes, or perhaps you’re on your way to a conference; whatever you’re doing, you can share these moments and not waste too much of your time!
3. People are constantly reminded of your brand
Because Instagram stories disappear after 24 hours, people will feel they’ve “missed out” on your content, especially if your personality is portrayed well! Keeping in touch with your audience is vital, and now Instagram stories allows businesses to do this…
4. Your Instagram story will more than likely bring in numerous views
If your business profile is public, it has the possibility to bring in a lot more attention than Snapchat does. When random people land on your profile, not only can they see your feed but now they can also view your story to get a feel of what you’re about before they make the decision of whether or not to follow you.
5. Communicate your values easier
People are more likely to do business with you if they feel you share the same values as them. This is the perfect opportunity to “let loose” and allow people to get a feel of what messages your brand communicates personally! On top of this, It’s a great chance to add some faces to your business. People love faces, trust me…
On the whole, It’s definitely easy to see why Instagram stories are a must for businesses to implement. It’s yet another essential which should be added to your overall business strategy and for reasons that are quite clear. If you need help managing your Instagram account, we design social media marketing strategies and implement them for businesses like yourself. Social media can be tough, but you don’t have to face it alone. Get in contact with us today to see how you can grow your business!