Why you need to Integrate Google Analytics with Magento

Why you need to Integrate Google Analytics with Magento:

Google Analytics is a name that has popped up into many marketing conversations. Its success as a marketing tool has been rapid and it’s easy to understand why. The information it feeds marketers is precious, giving them an insight as to how users are interacting with a website and where improvements can be made. With Magento’s ability to customise websites limitlessly, Google Analytics can be an extremely powerful tool when integrated. This article will be a 2 part series:

• Part 1 will be “why you need to integrate Google Analytics with Magento”
• Part 2 which will be “how to fully integrate Google Analytics with your Magento store”.

So, to kick things off let’s take a look at why you need to integrate Google Analytics with Magento:

View your bounce rate:

For those of you that don’t know, Google define bounce rate as “the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” Also, the average time it takes a user to decide whether they want to stay on a website is 3-5 seconds, meaning you’re given a very small window of opportunity to impress the site visitor. The ability to know what percentage of people are leaving your website straight away allows marketers to analyse what they think needs to change on your landing pages. Whether it be adding more imagery, or changing up the written content; there’s always a way to make your website more compelling. Experimenting is key here, don’t be afraid to mix things up!

See how many visitors you’re getting in general:

One of the main features Google Analytics is known for is being able to view your daily/monthly/yearly traffic! This can help site owners notice trends, whether they be seasonal or monthly, and marketing strategies can then be designed around these trends. One very important feature is the fact that Google Analytics can tell you the most popular entrances for your website. Entrances are the number of total visitors who entered your website on a certain page. Most commonly this is the homepage, however, this isn’t always the case. There could be a popular blog post or something similar in nature which is drawing in a large portion of your traffic. Located in the top right corner you’ll be able to change the date and see the traffic between a certain period:

Popular Keywords:

Have you ever wondered what keywords were sending people from search engines to your website? Or at the very least, the most popular keywords your website is targeting? Well, it is quite important that you know! If you have a blog, you can continue to target your best keywords to ensure higher ranking on search engines and also target similar keywords to ensure most variations of Google searches are covered. Blogs are really good for bringing in that little bit of extra traffic your website may need, our blog has improved our traffic by the hundreds every month and we have even generated leads just from our content! It works, so make sure you’re doing it!

Audience demographics:

Now, this may seem irrelevant, however; it is still important to know the demographics of your audience! Chances are, most of your audience is coming from the country your business is situated in. However, you’ll never know until you check! When you log in to Google Analytics, scroll down from the main page to view this information. As you can see below, we had it set to languages however you can view it by city and also country. Again, if you look just below that you can also view what browser, operating system and service provider people are coming from! The information is in-depth, it’s what you do with it that really matters…

Now that you know some of the many benefits of having Google Analytics (GA), MAKE SURE you tune into next week’s article on how to fully integrate GA into your website. This article is just the tip of the iceberg, with the help of GA you can achieve much more than you thought possible. The knowledge GA provides has the ability to increase conversions exponentially, providing you make proper use of the information. If you’d like to get a feel for Google Analytics yourself, here is the link. Remember, next week’s article is NOT to be missed! Furthermore, if you’d like the experts to take over your project, give us a call at 0121 285 1100 or email Matthew at Matthew@Wow-Zone.com