Creating a strong online presence is vital in establishing your brand identity and forming trust, but it’s not enough to just have a busy e-commerce shop. The internet is a vast place, so you need to reach the huge online demographic, which means expanding your business to various platforms, taking on social media, infiltrating online communities and niches. With over 20 channels on Shopify, your potential reach is infinite, if you truly grab every avenue available.
Creating a consistent brand across all platforms by syncing product information will enhance your brand presence and authority, and drive flocks of customers if done effectively. It’s important to understand your customer base, so you can expand with them. Some businesses see success with Shopify’s Point of Sale, which allows business-owners to create physical, and even pop-up locations, ideal for tech-savvy consumers.
With e-commerce quickly overtaking traditional retail, ensuring your platforms are PC-browser, app and mobile friendly is key. Unlocking the top tiers of success in the e-commerce industry requires complete store optimisation. With over 100 gateways available, including PayPal, Apple Pay, Amazon Pay, Google Pay, and Shop Pay’s one-field checkout, streamlining the checkout process by ensuring potential customers can pay via any method will avoid abandoned carts.