70.37% increase lead from PPC YoY
Righttrack Google Ads and Lead Generation Campaigns
15% Increase in goal conversion
36% increase in revenue
80% increase in Traffic YOY
Challenge
The sole issue at hand was website performance. Righttrack voiced concerns that their website was not delivering quality leads for them.
Development
Our development process involved running campaigns. We created and worked on google ads in an effort to gain quality leads. These campaigns were RSLA, dynamics ads, and retargeting, to appeal to visitors to the website who failed to engage with Righttrack. This trio of techniques is great for streamlining marketing campaigns without manual work, targeting the right audiences.
Results
We saw an improvement in overall leads to the site. It was vital for us to make it clear how Righttrack can help, and their services on offer, which proved a success.
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