Your Complete Magento Digital Guide
Your Complete Magento Digital Guide!
Magento Monday is BACK and we’re switching things up AGAIN. This week we’ve compiled a COMPLETE Magento guide to help with all aspects of your website. Topics include Magento SEO, design tips, conversion tactics, hosting and more. Here is your complete Magento digital guide:
SEO (Search Engine Optimisation):
First comes SEO, a very popular topic. The objective of SEO (search engine optimisation) is to help businesses achieve the top search results on search engines. This can be done in many ways…a few tactics include uploading blog content, building your brand through social media, improving the status of your backlink profile etc. Magento SEO is a little different, these articles take that into consideration:
Site speed is extremely important when it comes to building a website. It’s just a given, really. Users look for a good experience. It takes a person 3-5 seconds to decide whether they want to stay on a website. Don’t let your site speed make them leave your domain before you’re even given a chance to impress them:
Magento conversion doesn’t have to be as tricky as it’s made out to be. Sometimes businesses overlook the simpler and effective methods of gaining conversions. Methods such as adding an after sales review option or optimising content can make a world of difference. Take a look at some of our favourite (and cost effective) ways of streamlining your website:
Staying on the topic of conversions, we also have articles which focus on optimising your shopping cart experience. The checkout process is the final stage of the transaction. It’s not uncommon for people to drop their shopping cart and go to an alternative website, even if they are at the very last stages of purchasing. Here are some proven methods of improving the checkout experience for your customers:
Single vs Multi-Step Checkout:
Before streamlining your checkout process, there comes a much more important decision. This is obviously whether you’ll be implementing a single or multi-step checkout process. They both hold their own advantages; generally speaking, none is better than the other. However, when put in context what kind of business you own and the products you sell, choosing one over the other can mean the difference between a 3% or 5% conversion rate. In our “single vs multi-page Magento checkout” article you can find advantages and disadvantages for both types of checkout, thus helping you decide which is right for you:
Hack-proofing your site:
Using the tactics mentioned above (if executed successfully) will give your website a huge overall boost in the form of sales, website traffic, user experience etc. However; what’s the use of a great site if it’s prone to be hacked? No-one can guarantee your website won’t be hacked. So it’s your responsibility to prepare for these situations in the most efficient manner. These articles will improve your chances of a cyber disaster:
Easy read articles:
Looking for an easier, less serious read? Well, then we have the perfect articles for you! These next 3 Magento blog posts include fun facts and cool websites:
There you have it, a complete guide of the basic necessities a Magento site needs to be successful.