Creating the best content without even trying Every business will need social media to help build their brand awareness, and define their audience for those social channels as well. But what do you do once those tasks are done? Create branded content! That way you can share this...
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Measuring the success of Facebook videos – the right way! You got 1000 views on your Facebook video, congratulations. That means 1000 people watched your video from start to finish, right? It means 1000 people watched your video for 3 seconds or more. That’s right, Facebook classifies one view...
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Keyword analysis is an essential part of any search engine optimisation (SEO) campaign. This research stage is integral to the overall completion of objectives that have been set out for the campaign and for achieving an effective SEO strategy. Keyword analysis looks into which types of different keywords will be chosen to optimise for your website, how competitive they are, and how much extra traffic they could potentially bring in.
The first step toward beginning any keyword analysis is to brainstorm some general terms or areas in which you would like to drive traffic for your business. The best way to start this would be to identify the areas of your business which you would like to bring visitors in through. For example, if one of our business services was selling life insurance, then we could use this as a starting point to then build some SEO keywords from.
Top 4 tips on using hashtags Hashtags have become a vital element of growing a social media presence. Be it on Twitter, Instagram, Pinterest or Facebook, hashtags are ever present but many don’t utilise them effectively. #Love #Instagood #Food #photooftheday #Friends #Cute #Fitness #Selfie #follow4follow are just...
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Are you refining the process? 23 days folks… 23 days! Christmas is so close – Michael Buble is once again emerging from his cave to perform for us! Another key indicator that Christmas is close is the cold weather we’re experiencing…oh so cold. Temperatures are slowly dropping to below zero...
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Instagram Live video COMING SOON and more! Over the past year, Instagram has gone through many changes. First came the changing of the logo, then came the arrival of Instagram stories and, more recently, a unified inbox was released for Facebook, Messenger and Instagram! With that being said,...
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Are you a shepherd or a sheep? Since our last #inthezone, the world has quietened down. No more headlines talking about how Trump may possibly ruin the country or how Toblerone has been reduced in quantity due to post Brexit implications… No Post Brexit exit strategy?! Speaking of...
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Facebook, Instagram and Messenger part of the new unified inbox for businesses on Facebook Pages! It’s been around 4 years since Social Media giant bought out Facebook for a whopping $1bn (in shares and money)! Since then, so much has changed – mostly for the positive. ...
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5 ways to fully prepare your ecommerce website for Black Friday! We’re half way through the fourth (and final) quarter of the year. This means ecommerce sites should be making changes to accommodate for Black Friday, Cyber Monday and Christmas! We’re way past the planning stages now,...
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It’s official, the world has descended into chaos! If you thought having to deal with less Toblerone was bad enough, now we all have to address Donald Trump as President Trump. Let that sink in… Just like Brexit, we’re just going to have to accept this reality....
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